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Notes from the trail.
Practical writing on adding AI to real businesses — without becoming a tech company, and without racing to the bottom on price.
Trailpoint · AI for owners
Add AI to the business you have
Most owners think adopting AI means becoming a tech company. It does not. You keep the business you already run and add AI to specific tasks inside it.
ReadTrailpoint · Positioning
Why the cheapest option loses when AI is the buyer
Seth Godin made a point recently that changes how you should think about pricing. When an AI becomes the buyer, the cheapest option wins by default. So the only durable business is one that sells something a machine cannot cheaply measure.
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